"Increase Sales" Reading about other people's experiences of a product is a natural part of the online shopping procedure. It's a scientifically proven fact that products with reviews and awards from trusted publications convert better. You can expect an increase of conversion of around 20% and up.
				"Increase Customer Loyalty" Online shoppers look for reviews before the make a purchase. Respect your clients and provide them with truly unbiased and much requested product information in the form of expert reviews and awards. They will pay you back by returning again and again with new purchases.
				"Salesdriving Content" Nothing drives sales like an "Editor's Choice"-badge from a trusted and well-known publication. We're not saying you shouldn't have product specifications or user reviews in your shop, we're just saying that our aggregated expert reviews and awards will make a great contribution to your webshop and give your visitors a better shopping experience - and in the end; give you a better ROI (Return on Investment).

Still not convinced? Here are the facts:

• "77% of online shoppers use reviews and ratings prior to a purchase." (JupiterResearch: www.jupiterresearch.com)
• "84% of customers reading user opinion also want to read expert reivews." (WUA: www.wua.nl)
• "67% of online consumers leave webshops because of poor product information." (Allurent)
• "84% of consumers claim that they are more likely to read reviews online before they shop today compared to 12 months ago." Weber Shandwick research, Oktober 2009.
• "91% of adult Americans regularly search for information online about products and services." (BIGresearch: www.bigresearch.com)
• "71% of online consumers read reviews." (Forrester Research: www.forrester.com)
• "Ratings and reviews are the second most important webshop feature after search." (JupiterResearch: www.jupiterresearch.com)
• "63% say they are more likely to make a purchase from a webshop if it has reviews and ratings." (iPerceptions: www.iperceptions.com)
• "Reviews increase customer satisfaction by 21% and customer loyalty by 18%. 39% of customers buying from webshops which have reviews say that it was the most important factor for their purchase decision, among first-time-buyers the percentage increases to 42%." (Foresee: www.foreseeresults.com)
• "Products with reviews has on average 20,4% lower return costs compared to products without reviews." (PETCO: www.petco.com)
• "More than 9% of webshops have a return rate (of sold products) between 6 and 10 percent. Almost 30% of webshops claim that the return rate is between 3 and 5 procent. The average online retailer spends between $6 and $10 per returned product. This means that even a small decrease of the amount of returned products can lead to big savings for an online retailer." (Internet Retailer: www.internetretailer.com)
• "Reviews not only help conversion rate but also drives traffic." (MarketingSherpa: www.marketingsherpa.com)

...and oh, did we mention that it's free?